About Thor Falk

Conducting hundreds of focus groups and interviews each year for decades, Thor Falk is THE MODERATOR! He is especially adept at creating a positive environment where respondents feel comfortable and at ease even when sharing sensitive information. Clients also appreciate his relaxed style as they work with him to design studies, interpret results, and make strategic decisions.

He is based in Orlando, Florida but conducts research nationwide from coast to coast; Fort Lauderdale, Tampa, Miami, Dallas, Atlanta, Boston, NYC Metro Philadelphia, Minneapolis, Kansas City, St. Louis, Chicago, Denver, Phoenix, Seattle, San Francisco, Los Angeles, Orange County, and San Diego most often.