Falk Research Blog

Perspectives on consumer research, market trends, and the insights that shape better decisions.

Current series: Plastic Straw Bans — The Consumer Perspective · 4-part research series

Plastic Straw Bans — Part 1 of 4May 22, 2019Consumer Research · Environment · Public Policy

Plastic Straw Bans, the Consumer Perspective

We conducted a nationwide online survey of 417 consumers to learn how they feel about plastic straw bans — and the results reveal meaningful differences across generations, income levels, and education.

Plastic Straw Bans — Part 2 of 4May 28, 2019Consumer Research · Environment · Business Impact

Plastic Straw Bans, the Consumer Perspective: Business Impact

Major brands from Starbucks to Royal Caribbean have moved away from plastic straws. We asked 417 consumers how they would react to a business that stops offering them — and the findings should reassure decision-makers.

Plastic Straw Bans — Part 3 of 4June 4, 2019Consumer Research · Environment

Plastic Straw Bans, Consumer Perspective Part 3: Alternatives

If plastic straws go away, what will consumers use instead? We offered six alternatives and found that paper straws lead the pack — but the generational breakdown tells a more nuanced story.

Plastic Straw Bans — Part 4 of 4June 10, 2019Consumer Research · Environment · Public Policy

Plastic Straw Bans, the Consumer Perspective Part 4: Reasons

Which arguments in favor of plastic straw bans resonate most with consumers? We tested seven real-world arguments and found that ocean trash and birds are the most compelling — with implications for how businesses and policymakers should frame the conversation.

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