Full service marketing research and consultation

Falk Research Associates, Inc.

We can address your research needs

image2

Services

· Focus Group Moderation

· In-Depth Interviewing 

· Ethnography

· Shop-Along

· Web Cam Interviews

  · Survey Research

· Sight & Handling 

· Home Use Tests 

· Qualitative Workshops

· Mystery Shopping & Audit 

image3

Research Objectives

  · Product Testing

· Product Development

· Advertising Testing

· Language Development

· Concept Testing

· Consumer Perception

· Customer Satisfaction

· Brand Awareness 

· Managing Change

· Service Measurement 

image4

Verticals

· Healthcare

· Banking

· Associations

· Consumer Package Goods

· Retail

· Advertising and Media

· Education  

· Consumer Electronics

· Childcare Products

· Food Service

· Real Estate

· Travel and Lodging