We Love Research
Falk Research Associates can help you work through your information objectives and then design a study to achieve those objectives including:
- A detailed proposal based on your needs,
- Contracting research facilities or panel companies,
- Preparation of discussion guides or surveys based on your research objectives,
- Recruitment of research participants,
- Conducting the discussions, interviews, or survey,
- Debriefing with you and your research team upon conclusion of the research process,
- Analysis of qualitative and/or quantitative data, and
- Preparation and submittal of written reports (topline or detailed) with key findings and conclusions.
We Can Address Your Research Needs
Methods
Focus Groups
Sight and Handling
In-Depth Interviewing
Webcam focus groups & interviews
Ethnography
Qualitative workshops & training
Survey Research
Objectives
Product testing
Product development
Advertising testing
Language development
Concept development
Consumer perception
Customer satisfaction
Brand awareness
Employee satisfaction
Managing change
Experience to Lead Your Research
Thor Falk, President & Lead Consultant
Thor joined Lennox Research, Inc. in 1991 and then purchased the company in 2000. He has an MBA degree and nearly three decades of experience in market research consultation. Before joining Lennox Research, he was the project manager for The Dick Pope, Sr. Institute for Tourism Studies at The University of Central Florida. He also taught for the College of Business Administration and maintains his relationship with the University as a Guest Lecturer.
Thor is a skilled researcher with exceptional moderating and interviewing skills. In focus groups and individual interivews, he is especially adept at creating a positive environment where respondents feel comfortable and at ease even when sharing sensitive information. Clients also appreciate his relaxed style as they work with him to design studies, interpret results, and make strategic decisions.
While comfortable with most consumer segments, his skills working with children, teens, and seniors are notable.
Based in Orlando, Florida but available to conduct research nationally.
Memberships
