Full service marketing research and consultation
With decades of experience, we can give you meaningful, relevant and above all, actionable recommendations.
Falk Research Associates can help you work through your information objectives and then design a study to achieve those objectives including:
Sight and Handling
Webcam focus groups & interviews
Qualitative workshops & training
The GATHERING FOCUS division of Falk Research provides research services to the ORLANDO MEETINGS MARKET with FOCUS GROUPS, IN-DEPTH INTERVIWS, WORKSHOPS, and other services. Watch this 60-second video to learn more!
Thor joined Lennox Research, Inc. in 1991 and then purchased the company in 2000. He has an MBA degree and nearly three decades of experience in market research consultation. Before joining Lennox Research, he was the project manager for The Dick Pope, Sr. Institute for Tourism Studies at The University of Central Florida. He also taught for the College of Business Administration and maintains his relationship with the University as a Guest Lecturer.
Thor is a skilled researcher with exceptional moderating and interviewing skills. In focus groups and individual interivews, he is especially adept at creating a positive environment where respondents feel comfortable and at ease even when sharing sensitive information. Clients also appreciate his relaxed style as they work with him to design studies, interpret results, and make strategic decisions.
While comfortable with most consumer segments, his skills working with children, teens, and seniors are notable.
Based in Orlando, Florida but available to conduct research nationally.