Full service marketing research and consultation


With decades of experience, we can give you meaningful, relevant and above all, actionable recommendations.

We Love Research


Falk Research Associates can help you work through your information objectives and then design a study to achieve those objectives including:

  • A detailed proposal based on your needs, 
  • Contracting research facilities or panel companies,
  • Preparation of discussion guides or surveys based on your research objectives, 
  • Recruitment of research participants,
  • Conducting the discussions, interviews, or survey,
  • Debriefing with you and your research team upon conclusion of the research process, 
  • Analysis of qualitative and/or quantitative data, and
  • Preparation and submittal of written reports (topline or detailed) with key findings and conclusions. 

We Can Address Your Research Needs



Focus Groups

Sight and Handling 

In-Depth Interviewing

Webcam focus groups & interviews


Qualitative workshops & training

Survey Research 


Product testing 

Product development

Advertising testing

Language development

Concept development

Consumer perception

Customer satisfaction

Brand awareness

Employee satisfaction

Managing change

Gathering Focus

The GATHERING FOCUS division of Falk Research provides research services to the ORLANDO MEETINGS MARKET with FOCUS GROUPS,  IN-DEPTH INTERVIWS, WORKSHOPS, and other services.  Watch this 60-second video to learn more!

Experience to Lead Your Research

Thor Falk, President of Falk Research Associates, Inc.  "The Moderator"

Thor Falk, President & Lead Consultant

Thor joined Lennox Research, Inc. in 1991 and then purchased the company in 2000. He has an MBA degree and nearly three decades of experience in market research consultation. Before joining Lennox Research, he was the project manager for The Dick Pope, Sr. Institute for Tourism Studies at The University of Central Florida. He also taught for the College of Business Administration and maintains his relationship with the University as a Guest Lecturer.

Thor is a skilled researcher with exceptional moderating and interviewing skills.  In focus groups and individual interivews, he is especially adept at creating a positive environment where respondents feel comfortable and at ease even when sharing sensitive information. Clients also appreciate his relaxed style as they work with him to design studies, interpret results, and make strategic decisions.  

While comfortable with most consumer segments, his skills working with children, teens, and seniors are notable.

Based in Orlando, Florida but available to conduct research nationally.



Contact Us

Falk Research Associates, Inc.

941 W. Morse Blvd., Suite 100, Winter Park, FL 32789, US

(407) 647-3333