Our focus
Private Label Specialist
Helping retailers and manufacturers build private label products that meet or exceed consumer expectations — and compete with leading brands.
Better products through better research
Our goal is to help our private label clients succeed with better products that meet or exceed consumer expectations and deliver experiences consistent with or superior to the leading brands.
We do this by providing creative research solutions, custom or standardized, in an efficient and economical manner to ensure a good value and return on the client's investment.
Our specialty
In-home product use tests (IHUT)
We specialize in in-home product use tests to learn how consumers interact with products, what they like or dislike, how the products perform, and how they compare to competitors.
Study design
We design the study, create consumer screening criteria, and develop the questionnaire.
Recruitment
We recruit the right consumers based on your target profile and screening criteria.
Materials preparation
We prepare test subject instructions, informed consent forms, positioning statements, and all supporting materials.
Product placement
We assemble placement packages for shipping or, when possible, place products directly with consumers at a central location.
Data collection
We design online diaries and questionnaires to capture consumer experiences and perceptions throughout the test period.
Analysis & reporting
We process and analyze the data, creating a straightforward report with key insights and actionable recommendations.
Ready to strengthen your private label line?
Let's talk about your products and design a research plan that gives you the consumer insight you need.