Private Label Specialist

Our goal is to help our private label clients succeed with better products that meet or exceed consumer expectations and deliver experiences consistent with or superior to the leading brands.  

We do this by providing creative research solutions, custom or standardized, in an efficient and economical manner to ensure a good value and return on the client’s investment. 

We specialize in in-home product use tests (IHUTs) to learn how consumers interact with products, what they like or dislike, how the products perform, and how the products compare to competitors.

• We design the study
• We create a consumer screening criteria and questionnaire.
• We recruit the consumers.
• We prepare test subject instructions, informed consent, positioning statements and other materials.
• We assemble the placement packages for shipping or, when possible, place the products directly to consumers in person at a central location.
• We design online diaries and questionnaire to collect experiences and perceptions.
• We process and analyze the data, creating a straightforward report with key insights and recommendations.