Advertising Testing

Our qualitative research techniques can uncover rich creative insights for planning advertising concepts, obtain feedback to existing campaigns or concepts, or measure emotional response to creative stimulus materials using dial testing equipment. We encourage clients to have the creative professionals view the research first hand, real time to gain greater perspective. At the conclusion of the research sessions, we are available to debrief with creative staff and account management to discuss key implications so everyone can hit the ground running in the fast paced advertising arena.